Example 1: Social Media consultant + health care worker – looking at a key communication issue & solutions to needs. Product & process innovation: Innovations can take place by developing new ideas & innovative solutions through technology such as social media.
Example 2: How to stand out in a crowded competitive environment such as being a web designer. Paradigm innovation: How do I stand out? How to I rethink about my offer / services / my skills? Innovation can take place through working thinking about business models, collaborations & networks.
Example 3: Architecture & artists – Product & process innovation: MADE have acted as a catalyst for this type of innovation
Example 4: Photographer needs to grow his/her business – how to enter new markets Position innovation: Networking / creating a ‘milieu’ of creative people
