How to generate interest in innovation in non ‘innovation’ - Enterprising staff / Enterprising students
About the culture of the place?
About the benefits for change?
Create clusters / partnerships
Where does innovation come from - technical innovation? See Hidden Innovation doc from NESTA
Enterprise Module
I’m using the Enterprise Module for the new suite of MAs, School of Media, to test out the curriculum dev ideas which are developing from ECCE.
Key elements are:
Open Innovation - creating opportunities for discussion, networking, sharing ideas and contributing to each other’s ideas development. Taking Bilton’s research on innovation in creative companies: Creativity and innovation are not the result of a lone genius inventor but the result of team effort and of the right organizational structure and culture. A “level of complexity and diversity” in a team enables new ideas, debate and can avoid the stagnation of ideas, a “groupthink” approach resulting in less innovation (Bilton 2007: 101)
Processes to encourage innovation
Generating new ideas- inspiration; transfering ideas from another context; from research, by combining old & new ideas; building new models for the future and exploring alternative worlds; you need a rich range of ideas
Selecting good ones – we dont know which is best until we try – inovation is fraught with uncertainty, so start developing it. Strategic choice – which of the many ideas should be back – resources, risk analysis – what are the risks?
(Bessant & Tidd 2007: 9-10)
Also inspired by processes found in design / advertising agencies in the Hidden Innovation report (Miles I and Green L (2008) Hidden Innovation in the Creative Industries NESTA)
Interaction with clients, suppliers and competitors; board level visioning; media and horizon scanning; market research and trend tracking; data-mining and consumer profiling; agency internal brainstorming; attendance at industry conferences; exhibitions and ‘award’ events; and, importing personal from competitor agencies.
